This makes it almost impossible for someone to feel comfortable in their own skin. Many women and girls believe they need to have the perfect body and it has also been done to men. But Aerie, a sister store of American Eagle which sells bras and underwear, has had enough and decided to stop the photo shopping and hiring models in their ads to prove to young women that they are not to fall on these supermodel standards. They got the idea from a magazine, Verily, in order to inspire girls that they are sexy, having their new slogan, "The real you is sexy." Sending the real message of how much we are influence through ads every day pretty much telling us that we are not good enough and that we need to be perfect.
The "change" that they are talking about is definitely overdue and much needed. With the US having an estimated 7 million women and girls that suffer from eating disorders, ads like these could really decrease that number.
This girl has absolutely no retouch on her and still looks beautiful. Confidence is what can make you sexy and being comfortable with your body. This ad will help you realize that you can still be hot without being unhealthy and photo shopped.
This is what our world has come to and it's up to us to fix our perception on this being okay in our society. We do not need photo shop and we should make a stand to help change the standards. Back to more normal, healthy, and realistic body images
I'm so glad you mentioned Aerie's new campaign because I think it's amazing. I actually almost wrote my blog post on this too! I remember when I first got the flyer in the mail like I usually get every so often, and I thought it was such a great move to put "real" girls on the ads without retouching or photoshop. Not only is it a great message to all girls who shop at Aerie, I think business-wise it was also smart because I imagine this is the kind of thing all girls want to see (at least I know I want to see more campaigns like this) and will probably attract more business from supporters. Unfortunately, I have seen arguments from people who are still against the campaign claiming that the girls featured are still "stereotypical pretty" but I think it's definitely a step in the right direction and only see positive results from the change in marketing.
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